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 <title>UP and to the RIGHT: Strategy and Tactics of Analyst Influence</title>
 <link>http://www.ith-press.com</link>
 <description>Strategy and Tactics of Analyst Influence</description>
 <language>en-PI</language>
 <copyright>http://creativecommons.org/licenses/by/2.0/</copyright>
 <generator>JellyCast http://www.jellycast.com</generator>
 <managingEditor>richard@it-harvest.com (analystinfluence)</managingEditor>
<category>Technology</category>
 <pubDate>Sun, 13 Dec 2015 17:57:40 +0000</pubDate>
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 <title>UP and to the RIGHT: Strategy and Tactics of Analyst Influence</title>
 <link>http://www.ith-press.com</link>
<width>144</width>
<height>144</height>
 <description>Strategy and Tactics of Analyst Influence</description>
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 <itunes:author>Richard Stiennon</itunes:author>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage.jpg" />
 <itunes:owner>
 <itunes:name>analystinfluence</itunes:name>
 <itunes:email>richard@it-harvest.com</itunes:email>
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 <itunes:keywords>podcast</itunes:keywords>
 <itunes:explicit>No</itunes:explicit>
 <itunes:block>No</itunes:block>
 <itunes:subtitle>Strategy and Tactics of Analyst Influence</itunes:subtitle>
 <itunes:summary>An audio book of the best selling UP and to the RIGHT by Richard Stiennon. This is the only book that guides you through your interactions with the major analyst firms with a focus on your Magic Quadrant strategy. Highly acclaimed, including &quot;must-read&quot; recommendations from leading Gartner analysts.</itunes:summary>
 <itunes:category text='Technology' />

<item>
 <title>Chapter 21. Wrap Up</title>
 <link>https://analystinfluence.jellycast.com/node/24</link>
 <description>Conclusion. And if you want to pursue your MQ strategy with the author reach out at richard@it-harvest.com </description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2021%20Edited%20EQ.mp3" length="2082027" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:56:20 +0000</pubDate>
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 <itunes:duration>00:03:26</itunes:duration>
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</item>
<item>
 <title>Chapter 20. What Not To Do</title>
 <link>https://analystinfluence.jellycast.com/node/23</link>
 <description>Here are several things that will set you back on your journey UP and to the RIGHT.</description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2020%20Edited%20EQ.mp3" length="2810934" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:54:34 +0000</pubDate>
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 <comments>https://analystinfluence.jellycast.com/node/23</comments>
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 <itunes:duration>00:05:51</itunes:duration>
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</item>
<item>
 <title>Chapter 19. Responding to the MQ Questionnaire </title>
 <link>https://analystinfluence.jellycast.com/node/22</link>
 <description>Responding to the MQ Questionnaire is one of the most arduous tasks. Doing it properly is also the most important task. </description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2019%20Edited%20EQ.mp3" length="2769347" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:52:43 +0000</pubDate>
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 <comments>https://analystinfluence.jellycast.com/node/22</comments>
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 <itunes:duration>00:05:46</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 18. Guerrilla Tactics</title>
 <link>https://analystinfluence.jellycast.com/node/21</link>
 <description>This is the fun stuff. Mad Men style analyst influence. </description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2018%20Edited%20EQ.mp3" length="13777868" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:50:47 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/21</comments>
 <dc:creator>jellycast</dc:creator>
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 <itunes:explicit>No</itunes:explicit>
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 <itunes:duration>00:21:58</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 17. Leveraging Social Media</title>
 <link>https://analystinfluence.jellycast.com/node/20</link>
 <description>Tips, tricks, and techniques of using Twitter, Linkedin, etc. for analyst influence. </description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2017%20Edited%20EQ.mp3" length="10576858" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:48:49 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/20</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/20</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:16:56</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 16. Managing Wikipedia</title>
 <link>https://analystinfluence.jellycast.com/node/19</link>
 <description>Top secret method for presenting your best face to the analyst community via Wikipedia.</description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2016%20edited%20EQ.mp3" length="3310072" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:47:03 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/19</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/19</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:06:00</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 15. The Role of the Sales Team</title>
 <link>https://analystinfluence.jellycast.com/node/18</link>
 <description>Time to fire back at sales.</description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2015%20edited%20EQ.mp3" length="2799626" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:44:49 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/18</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/18</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:05:00</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 14. The CEO&#039;s Role</title>
 <link>https://analystinfluence.jellycast.com/node/17</link>
 <description>An analyst influence strategy must bring in the CEO and executive management. </description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2014%20edited%20EQ.mp3" length="4648298" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:43:25 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/17</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/17</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:07:31</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 13. Symposium</title>
 <link>https://analystinfluence.jellycast.com/node/16</link>
 <description>The IT/Expo and Symposium is Gartner&#039;s biggest event. It&#039;s expensive but you will never find such a concentration of buyers in one place. </description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2013%20edited%20EQ.mp3" length="1874705" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:41:54 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/16</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/16</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:03:54</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 12. The Summit</title>
 <link>https://analystinfluence.jellycast.com/node/15</link>
 <description>Gartner events are important parts of your influence plan. </description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2012%20edited%20EQ.mp3" length="6329523" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:40:16 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/15</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/15</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:13:11</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 11. The Drop-By Briefing</title>
 <link>https://analystinfluence.jellycast.com/node/14</link>
 <description>Impromptu visits to the analyst&#039;s home town can change everything.</description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2011%20edited%20EQ.mp3" length="2215174" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:38:45 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/14</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/14</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:03:20</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 10. The Analyst Briefing</title>
 <link>https://analystinfluence.jellycast.com/node/13</link>
 <description>Briefings are free. Take advantage of them to plant the &quot;inception&quot; seed.</description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2010%20edited%20EQ.mp3" length="9054408" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:36:35 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/13</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/13</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:18:51</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 9. The Analyst Inquiry </title>
 <link>https://analystinfluence.jellycast.com/node/12</link>
 <description>Orchestrating the optimum inquiry with the analysts.</description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%209%20edited%20EQ.mp3" length="1840642" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 19:34:34 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/12</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/12</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:03:50</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 8. The SAS Day</title>
 <link>https://analystinfluence.jellycast.com/node/11</link>
 <description>The Strategic Analyst Services is one of most intense influence opportunities you have. </description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%208%20edited%20EQ.mp3" length="9163496" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:33:00 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/11</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/11</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:19:05</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 7. Finding the Influencers</title>
 <link>https://analystinfluence.jellycast.com/node/10</link>
 <description>Find the journalists, bloggers, key users, and analysts that influence the industry. </description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%207%20edited%20EQ.mp3" length="2383153" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:31:01 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/10</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/10</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:04:57</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 6. The MQ Plan</title>
 <link>https://analystinfluence.jellycast.com/node/9</link>
 <description>Once you have a strategy you need a plan.</description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%206%20edited%20EQ.mp3" length="11093961" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:29:33 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/9</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/9</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:16:26</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 5. The MQ Strategy</title>
 <link>https://analystinfluence.jellycast.com/node/8</link>
 <description>You need a strategy to achieve your goals of moving UP and to the RIGHT.</description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%205%20edited%20EQ.mp3" length="3707170" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:27:54 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/8</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/8</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:06:05</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 4. The Influence Pyramid</title>
 <link>https://analystinfluence.jellycast.com/node/7</link>
 <description>Introducing the Influence Pyramid, a way to think about the cycle of influence as it pertains to industry analysts. </description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%204%20edited%20EQ.mp3" length="2414320" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:26:23 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/7</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/7</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:05:01</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 3. Influence</title>
 <link>https://analystinfluence.jellycast.com/node/6</link>
 <description>How influence works in the technology buying eco-system.</description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%203%20edited%20EQ.mp3" length="9893344" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:24:08 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/6</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/6</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:15:24</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 2. The Magic of Magic Quadrants</title>
 <link>https://analystinfluence.jellycast.com/node/5</link>
 <description>How do Magic Quadrants impact sales, valuations and success?</description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%202%20edited%20EQ.mp3" length="7814392" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:21:37 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/5</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/5</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:21:42</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Chapter 1. A Story</title>
 <link>https://analystinfluence.jellycast.com/node/4</link>
 <description>How I came to write a book about analyst influence.</description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%201%20edited%20EQ.mp3" length="4083585" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:04:09 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/4</comments>
 <dc:creator>jellycast</dc:creator>
 <guid>https://analystinfluence.jellycast.com/node/4</guid>
 <itunes:explicit>No</itunes:explicit>
 <itunes:keywords>Podcast</itunes:keywords>
 <itunes:duration>00:11:20</itunes:duration>
 <itunes:image href="https://analystinfluence.jellycast.com/files/AudiBookImage_0.jpg" />
</item>
<item>
 <title>Introduction</title>
 <link>https://analystinfluence.jellycast.com/node/3</link>
 <description>Dedication and About the Author: Richard Stiennon</description>
 <enclosure url="https://analystinfluence.jellycast.com/files/audio/Chapter%2000%20Intro%20EQ.mp3" length="559821" type="audio/mpeg" />
 <pubDate>Sun, 13 Dec 2015 18:01:42 +0000</pubDate>
 <content:encoded>Content</content:encoded>
 <comments>https://analystinfluence.jellycast.com/node/3</comments>
 <dc:creator>jellycast</dc:creator>
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